Credit Union Board & Committee Track
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Implementing an Effective and Realistic ALM Strategy at Your Credit Union
Asset liability management is more than a process to appease the examiners. If effectively implemented, it is a powerful tool to help manage your credit union’s balance sheet and improve your credit union’s performance. This session will explain ALM in an easy-to-understand format and outline what your credit union needs to do to implement an effective ALM policy. You’ll also learn why your current ALM process may be flawed and how to fix it; how to tailor policy limits to your institution; and how to report ALM to the ALCO, fellow board members and the examiners.
Presented by Bill Goedken, CPA, CMA, President and CEO, Goedken Consulting Group, LLC

BSA for Board Members and Volunteers
NCUA continues to stress the importance of ongoing BSA training for credit union volunteers. During this session, you will learn how the assorted BSA requirements work together to deter and uncover various financial crimes. Empower yourself with the knowledge to understand how America's anti-money laundering system is designed, allowing you to better fill your role and meet your responsibilities. All attendees will receive a certificate of attendance that they can present to their credit union for documentation.
Presented by Anthony Demangone, Esq., NCCO, Director of Regulatory Compliance, NAFCU

Top 10 Best Practices at Financial Institutions
With the turmoil in financial markets, and growth and profitability strategies for credit unions becoming more difficult, new ideas are needed to enhance the member experience. This session will shed light on operations, growth, profitability, loan and deposit strategies for today’s credit unions. Be forewarned – you won’t agree with at least 2 of the ideas!
Presented by Bill Goedken, CPA, CMA, President and CEO, Goedken Consulting Group, LLC

Board Fiduciary Duties: The Shifting Sands
In March of this year, the National Credit Union Administration released a proposal designed to ensure that credit union officials fulfill their duties of loyalty and care. The proposal may mandate new training, and it could affect the ability of a federal credit union to indemnify the actions of board members in certain situations. Mr. Anthony Demangone, NAFCU Director of Regulatory Compliance, will discuss the proposal. In addition, he’ll analyze other NCUA actions and industry developments that likely will increase outside (NCUA, member, and vendor) expectations of credit union board performance.
Presented by Anthony Demangone, Director of Regulatory Compliance, NAFCU

Chairs Caucus featuring NCUA
Exclusively for credit union chairs
Join other credit union chairs from across the country for a group discussion about the challenges that the credit union industry is facing as the economy slowly rebounds from the biggest financial downturn in recent history. Address the role and responsibility of board and committee members to ensure safety and soundness at your credit union. Gain insight and ideas that you can utilize when you return to your credit union to effectively lead your organization into the future.

featuring NCUA
Exclusively for credit union CEOs
Take advantage of the opportunity to connect with your peers to get ideas that leaders, just like you, are using to advance their credit union as the economy begins its recovery. Talk about the challenges and experiences you have had leading your credit union this last year. Explore tactics that other credit union chief officers are using to deal with regulatory reform, operational efficiency, technology changes and strategic direction.

Management & Operations Track
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Enterprise Risk Management: What Credit Unions Need to Know
Enterprise risk management is not just a process credit unions utilize to mitigate and manage the negative consequences of normal business operations. It is a practice of balancing risk and profitability. By understanding and managing the critical uncertainties that affect day-to-day business, credit unions can execute the proper strategies to achieve their performance goals in a post-financial crisis era. Learn how to apply ERM to your corporate strategies, assure leadership that risks are properly identified, and balance risk management and business objectives.
Presented by Tara Heuse Skinner, Solutions Architect, SAS Americas Risk Practice

Discovering the Four Key to a Member-Centric Merger
A successful merger occurs when the new organization achieves more than the merged organizations would have achieved independently. It requires management to quickly and effectively implement a plan for capturing the potential synergies that result in financial strength and competitive advantage. Based on a recent McKinsey study, learn the four key priorities for achieving growth and returns in a merged organization.
Presented by Walt Zeglinski, CEO and Chief Client Advocate for Integrity Solutions, an Allied Solutions partner

Making Good from Bad: Creating Membership Engagement from the
Evolution of Identity Theft
Each year consumers, Credit Unions and law enforcement become more vigilant in protecting against identity theft, but the criminals and fraudsters continue to be several steps ahead. This session explores the ways in which today's criminals are more innovative and efficient at perpetrating fraud using the vast array of personal information that is easily accessible on the internet. You’ll also take a look how today's identity fraud victims are affected and why advanced solutions are needed to address identity theft from every angle — prevention, detection and resolution. The session will also look at how Credit Unions can earn a revenue stream and increase membership engagement by offering a set of solutions to combat identity theft.
Presented by Wayne Conte, Executive Vice President, Affinion Group

Business Banking for Credit Unions- Relationship Management At Its Best!
As credit unions search for options to grow loans and increase revenue, lending to small businesses provides many great opportunities for achieving growth. Our panel of experts will lead a discussion on the pros and cons of entering this market opportunity.

The discussion will highlight the process a credit union should consider when forming a business banking function. Building relationships with members, the community and CUSOs play a critical role in the success of a business banking function. The panel will discuss the importance of relationship banking (deposit and loan services), SBA loans, as well as where participations fit and the typical loans one would participate in. The panel will also address NCUA guidelines, portfolio risk management, loan servicing, business development and answer your questions.
Moderated by N. Bradford May, Vice President/Business Banking, Money One Federal Credit Union; Panelists include: Steven J. Smits, Vice President of Operations, Mid-Atlantic Financial Partners, LLC; Frank P. Amantia, President, Mid-Atlantic Financial Partners, LLC, and SVP/CLO, Mid-Atlantic Federal Credit Union

Senior Management Forum
Exclusively for senior credit union managers
Credit union managers can’t afford to miss this exclusive networking and solution-sharing conversation. Topics in this highly-interactive forum will explore everything from the day-to-day operations of your credit union to common challenges credit unions are facing due to the current economic challenges.
Moderated by Tom Glatt, CEO/President, REALTORS Federal Credit Union




Regulatory & Finance Track
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Residential Mortgage Revolution: RESPA & the Truth in Lending Act
RESPA and the Truth in Lending Act (TILA) will be in affect in 2010 and will have a major impact on your credit union. Discover how these provisions will impact your residential mortgage loans including higher priced mortgages, new advertising requirements, exclusions, substantive prohibitions/obligations, origination and servicing rules. Also learn about the expanded scope and new notice for GFE with the Mortgage Disclosure Improvement Act and how the new notice requirement under the revised TILA applies to the Helping Families Save Their Homes Act Disclosure. In addition, you will review the massive RESPA, GFE and HUD-1 changes.
Presented by Leonard A. Bernstein, Attorney at Law, Reed Smith, LLP

Regulatory Update Panel
The world of regulations is constantly changing, and now more than ever, it’s essential that you are up-to-date on the latest regulatory news from Washington. Hear from NCUA and NAFCU staff on the latest regulatory and compliance issues including the status of creating a universal regulator, ongoing amendments to the Federal Reserve’s Regulation Z; and amendments to Field of Membership rules.
Presented by Carrie Hunt Senior Counsel / Director of Regulatory Affairs, NAFCU; and NCUA official (TBA)

Legislative Update Panel: Capitol Hill Happenings
Things change rapidly in Washington, especially with a new administration. Whether it is on Capitol Hill or at the White House or with our financial regulators, knowing what is going on is now more important than ever. Our panel of legislative experts will update you on the political landscape as well as current credit union legislation and how they could potentially impact your credit union’s operations.
Presented by NAFCU Government Affairs Staff and John McKechnie, Director of Public and Congressional Affairs, NCUA

Credit Union Economics Group (CUEG) Panel: Moving Forward in a Recovering Economy
As our country moves slowly out of the recession, there are many factors to consider as you plan for the future sustainability of your credit union. Join expert economists in this valuable session that will examine the current economic environment and its impact on your credit union’s operations in 2010 and beyond.
Moderated by Dr. Tun Wai, NAFCU’s Chief Economist; panelists include: David Colby, Chief Economist, CUNA Mutual Group; John Kutchey, Director of Office of Examination and Insurance, NCUA

Growth & Lending Track
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Explore Merchant Card Services for Your Treasury Management Portfolio
How do you compete with larger, commercial banks for the business member? The answer may lie in merchant card payment processing. There are over 230 billion (non-payroll) payment transactions annually in the US, and credit/debit cards represent 70% of total transactions. Large commercial banks resell low-cost services from high volume processors that lack product flexibility and customer service. Learn how to build a quality merchant services program that attracts and serves profitable business members.
Presented by Greg Hammermaster, President, Sage Payment Solutions

The Evolution of Credit Union Housing Finance Strategy
BECU, the nation’s fourth largest credit union, has been a mortgage lender for just 15 years. Since the early 1990s it has become one of the dominant lenders in its market, strategically and methodically building its strategy, culture and infrastructure, to meet the real estate financing needs of its members. It attributes much of its success to its “Home Event” concept, which begins when a member first thinks about buying a house, and is one of the fundamentals upon which the credit union’s growth strategy was built. Experience one credit union’s real estate lending journey, and take back ideas and strategies you can use at your credit union.
Presented by Dan Green, Executive Vice President, Strategy, Prime Alliance Solutions, Inc.

Capitalize on Confidence in Credit Unions in the Post-CARD Act Era
Credit unions are uniquely positioned to benefit from the financial downturn of the last few years. While banks lose customers, credit unions gain members. According to recent industry data, credit unions’ outstanding credit card loans increased to $33.8 billion and unused credit card lines to $74.4 billion, compared to lines at FDIC-insured institutions which fell by $1 trillion in the past 12 months. Learn strategies credit unions are employing in the post-CARD Act era to successfully compete and capitalize on card offering opportunities. Hear how one credit union is responding to regulation changes and driving card revenue.
Presented by Stephanie Polen, Vice President of Marketing and Business Solutions, CMC/FTPS

Building a Strong Auto Loan Portfolio While Protecting Your Credit Union from Risk
As auto loans become more attractive to lenders following the mortgage crisis, many credit unions are increasing their presence in the auto lending marketplace. As they do, they must carefully assess what is needed to manage growth. A key part of the process is identifying the risks associated with doing business with third parties, including auto, marine and RV dealerships. Uncover the top compliance challenges lenders face when working with dealerships, including proper representations, correct disclosures and documentation, and red flag rules compliance. Help your credit union avoid problematic vehicle loans as you expand your business in indirect lending.
Presented by Chip Zyvoloski, Senior Attorney, Wolters Kluwer Financial Services

2010 Lending Update and Guide to Fannie Mae Resources
Hear the latest update from Fannie Mae, including a current perspective on the housing market, Fannie Mae's efforts to serve the housing finance markets, and some of the latest tools and resources available to support the credit union mortgage lending business.
Presented by Thom Collins, Director of Customer Account Management, Single Family Mortgage Business, Fannie Mae

Defense Credit Union Track
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This specialized track was created to address credit union issues that affect the financial products and services provided to Department of Defense personnel. The track includes four sessions presented by our nation’s defense leaders and includes a DoD Bank and Credit Union Liasion Officers issues panel discussion. Get the latest information on serving members of the military and discuss current financial challenges presented by senior DoD staff. Also, hear NAFCU’s perspective on defense credit union issues; learn best-practices on serving America’s service members; and network with other DoD credit union leaders at a special reception. New this year, the defense credit union sessions work in conjunction with the Annual Conference, which provides for a more interactive experience, but still delivers the concentrated content developed specifically for defense credit unions and features the high-caliber of speakers that previous attendees have come to expect. This track is now included in the conference registration, there is no additional fee required.

Credit Union Solutions Theater
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Back in 2010, these popular solutions-focused breakout sessions will take place in a special section of the Exhibition Hall, adjacent to the Preferred Partner Pavilion, and run in 30 minute segments during Exhibition Hall hours. Take this opportunity to learn best practices and the latest innovative solutions for the financial services industry.

The Good, the Bad & the Ugly: Examine the Business Opportunity & Risk of Social Media
Many of us have Twitter, FaceBook, mySpace, and/or LinkedIn profiles. Many credit unions have embraced social media and directly embedded it into our business strategies. Marketing uses social media to tout the company brand and get direct feedback - good and bad - from members. Human resources uses social media for recruitment and retention, public relations for real time awareness, and sales to identify leads. On the other hand, IT departments need to control bandwidth and network integrity; and protect intellectual property and employees. Legal departments need to balance the benefits of social media with policy, procedures and compliance issues. Explore the role, benefits and pitfalls of social media at your credit union.
Presented by Darian Lewis, CISSP, Technical Manager, Sales Operations

How Citadel FCU Opened Its Own Insurance Agency in 90 Days
Citadel Federal Credit Union owns one of the most successful CU owned insurance agencies in the country. Their members buy between 50 and 100 auto, home and business polices every month – and an average or 50 members a day shop for insurance using Citadel’s Online Insurance Agency Solution. Join us as we explore the partnership model Citadel uses for running its insurance agency; we’ll look at policy production reports, sales conversion rates and we’ll visit their web site and online insurance agency offerings during the presentation.
Presented by Jeffrey Chesky, President & CEO, Insuritas

Merchant Services in the Credit Union Environment
In an era where finding new customers and retaining current ones can be a challenge, it is imperative that credit unions maintain a suite of products and services that will meet, or even exceed, its member expectations and needs. Business accounts and related point of sale products have become integral to a credit union’s success in the ever changing world of finance. In this session, you will see why merchant services is a simple, risk-free and valuable addition to any credit union’s suite of products and what your credit union should look for when partnering with a merchant services provider.
Presented by Richard Camardo, President, FiNet, Inc.

Secure Social Media Management: A Complete Solution
A comprehensive social media strategy begins with the management of an organization’s identity or brand footprint. This strategy must also include an program to educate company users, a policy to establish guidelines for consistent use and company messaging, and an enforcement program to ensure those guidelines are followed accordingly. Cyveillance Secure Social Media Management™ offers credit unions a complete social media solution, providing secure, proactive registration of brands and identities on the top social media sites, employee social media policy review based on best practices, cyber safety training and overall management.
Presented by Darian Lewis, CISSP, Technical Manager, Sales Operations

NAFCU reserves the right to change dates, cities, venues or speakers should circumstances warrant.
NAFCU’s members will be apprised of any such changes.